Originally established in 2004 as Wicked Products Pty Ltd, the Brand Wicked was then purchased by Mr Ralph Valentine on behalf of the Valentine Family as a subsidiary business of the Ralphberry Group, which established as its own identity in 2014 as Brisbane Fine Foods (QLD) Pty Ltd.
Brisbane Fine Foods (QLD) Pty Ltd is foremost a Family business striving to maintain the integrity and their values of supplying outstanding Australian Products to the retail sectors.
The Wicked Dip product is a value add item, originating from a concept in the fresh fruit market where the humble beginning saw the dips created the night before they were sold in flea markets alongside fresh strawberries. The idea expanded to the manufacture and distribution of the “Wicked” rage of dips.
“Wicked” was a successful brand in its own right and having achieved success on the domestic markets with its inclusion in the retail chain Coles group, IGA & Independent Retailers as a value add item, it has also penetrated the USA markets with great success.
In 2007-08 the Global Financial Crisis caused a dramatic change for the Wicked Dips business then owned under the brand “Wicked Products” seeing the sale of major retail chain in Australia resulted in a major drawback from the domestic and international markets.
Mr Valentine purchased the distribution rights of the “Wicked” brand continuing to believe that the products original success could be replicated.
Under the direction of Ralph Valentine, whom has over 50 years of fresh fruit experience Wicked Dips has been increasing its market share in the Australian Retail sector.
Working alongside him are his son David Valentine and daughter, Sandra Valentine, both integral members of the “Wicked” name.
2014 saw the Wicked Dips re-brand their packaging, including the verification of the Australian Made status, the start of its next exciting development stage.
2018 Wicked launched a new line – Wicked Waffle Dippers! Available nationwide at major retailers and independently owned chain stores
2019 Wicked will release another range – keep checking back for more!